1) Scope

This Policy explains how we collect, use, disclose, and protect personal information when you use the Services, contact us, visit our site, book stays, or interact with us offline (e.g., by phone). By using the Services, you acknowledge this Policy. If you do not agree, please discontinue use.

2) What We Collect

We may collect the following categories of information (examples are illustrative):

• Identifiers: name, postal address, email address, phone number, unique IDs, device IDs, IP address.
• Customer Records: booking details, stay history, preferences, communications, account credentials.
• Commercial Information: transaction history, payment method type (tokenized by our processor), offers redeemed.
• Internet/Network Activity: pages viewed, referring/exit pages, time/date stamps, approximate location, clickstream.
• Geolocation Data: approximate location derived from IP. We do not collect precise GPS location unless you explicitly share it.
• Audio/Visual: customer support calls or voicemails (if you call us), CCTV at properties (common areas only, where posted).
• Inferences: derived preferences to personalize content and offers.
• Sensitive Personal Information: only if you voluntarily provide it (e.g., accessibility needs, dietary restrictions). We do not use Sensitive PI to infer characteristics or for cross-context behavioral advertising.

3) Sources of Information

• You: forms you complete, bookings, communications, surveys, reviews.
• Automatically: cookies, pixels, SDKs, and similar technologies when you interact with the Services.
• Third Parties: payment processors, analytics and advertising partners, social networks (if you connect), travel platforms/OTAs, channel managers, property management systems, and service providers.

4) How We Use Information

• Provide, operate, and improve the Services.
• Process bookings, payments, and customer support requests.
• Personalize content and communications; remember preferences.
• Send transactional messages (e.g., confirmations, updates) and, where permitted, marketing communications (you may opt out).
• Detect, prevent, and respond to fraud, security incidents, and misuse.
• Comply with legal obligations, enforce terms, and protect our rights or those of others.
• Conduct analytics, measurement, and research (including aggregated or de-identified data).

5) How We Disclose Information

We may disclose personal information as follows:

• Service Providers/Processors who perform services on our behalf (hosting, analytics, email/SMS, customer support, payment processing, identity verification, security, marketing).
• Business Partners such as OTAs, channel managers, or affiliates to fulfill your requests (e.g., booking synchronization).
• Advertising & Analytics Partners as described in Analytics, Ads & Do Not Sell/Share.
• Within our corporate family in connection with operations and consistent with this Policy.
• Legal & Safety to comply with law, lawful requests, or to protect rights, property, and safety.
• Business Transfers in connection with a merger, acquisition, financing, or sale of assets. We will continue to protect information as required by law.

We do not sell personal information for money. We may engage in activities that are considered a “sale,” “share,” or “targeted advertising” under certain U.S. state laws when we allow third-party advertising and analytics cookies/pixels on our site. You can opt out as described below.

6) Cookies & Tracking Technologies

We and our partners use cookies, pixels, tags, and similar technologies to enable site functionality, remember preferences, measure performance, and deliver/measure ads. You can manage cookies via our preferences tool and your browser settings. Disabling certain cookies may impact site functionality.

7) Analytics, Ads & Do Not Sell/Share

We may use analytics services (e.g., Google Analytics) to understand site usage and advertising partners (e.g., Google/Meta) to show ads based on your interests. These partners may set cookies or read device identifiers to collect information about your activity across sites and apps over time.

• Opt-Out of Sale/Share & Targeted Advertising: Use our Cookie Preferences (or the “Do Not Sell or Share My Personal Information” link) to opt out of advertising and analytics cookies to the extent required by law.
• Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as a request to opt out of “sale”/“sharing”/targeted advertising for that browser, to the extent required by applicable law.
• Ad Choices: You can also visit industry opt-out pages such as the NAI and DAA. These choices are browser/device-specific.

8) Your Choices

• Marketing Communications: You may opt out of marketing emails by using the unsubscribe link in the message. We may still send transactional or service messages.
• Cookie Preferences: Adjust settings via our site’s cookie banner or preferences center.
• Account Information: You can request access, correction, or deletion as described below.

9) Your U.S. State Privacy Rights

Depending on where you live (e.g., CA, CO, CT, UT, VA and certain other states), you may have rights to:

• Know/access the categories and specific pieces of personal information we collected about you.
• Correct inaccurate personal information.
• Delete personal information, subject to legal exceptions.
• Opt out of the sale or sharing of personal information and targeted advertising.
• Limit the use and disclosure of Sensitive Personal Information (if applicable).
• Receive information about our data practices in a portable format.
• Non-discrimination for exercising these rights.

How to Exercise These Rights

Submit a request by emailing privacy@jacksonholeapartment.com or calling +1 (307)-733-1684. We will verify your request using information we have about you (e.g., matching email/phone or booking details). Authorized agents may submit requests with appropriate authorization and verification.

Appeals (for states that require them): If we deny your request, you may appeal by replying to our decision email with “Appeal.” If your appeal is denied, you may contact your state attorney general.

Financial Incentives: We do not offer programs that provide discounts or different prices in exchange for personal information. If we do in the future, we will provide a program-specific notice and opt-in consent.

10) EEA/UK/Swiss Residents (GDPR)

Where the GDPR/UK GDPR/Swiss FADP applies, we process personal data on the following legal bases: (i) to perform a contract with you (e.g., to provide the Services and process bookings); (ii) with your consent (e.g., for certain marketing or cookies); (iii) for our legitimate interests (e.g., site security, analytics, improving the Services), balanced against your interests and rights; and (iv) to comply with legal obligations.

Rights: You may request access, rectification, erasure, restriction, portability, or object to processing (including profiling/marketing) by contacting us at privacy@jacksonholeapartment.com. You also have the right to lodge a complaint with your local data protection authority.

Automated Decision-Making: We do not use automated decision-making that produces legal or similarly significant effects without human involvement.

11) Security

We implement reasonable and appropriate technical and organizational safeguards designed to protect personal information. However, no security system is perfect, and we cannot guarantee absolute security.

12) Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, protect our rights, and pursue legitimate business purposes. When no longer needed, we will delete or de-identify information in accordance with our retention policies and applicable laws.

13) Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions without appropriate consent). If you believe a child has provided us information, please contact us so we can delete it.

14) International Data Transfers

We may transfer, store, and process information outside your country of residence, including in the United States. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect information transferred internationally.

15) Changes to This Policy

We may update this Policy from time to time. The “Effective date” above indicates when this Policy last changed. Material changes will be posted on this page and, where required, we will notify you and/or obtain your consent.

16) Contact Us

If you have questions or would like to exercise your privacy rights, contact us at: